Privacy Policy

This Privacy Policy explains how Churmell Mitchell LLC (“we,” “our,” or “us”) collects, uses, stores, and protects your personal information when you visit our website or purchase any of our products or services, including but not limited to merchandise, coaching, consulting, training programs, and game-based tools such as Emotions You Know™.

By accessing our website or using our services, you agree to the practices described in this Privacy Policy.

1. Information We Collect

We collect information in the following ways:

1.1 Information You Provide to Us

This includes information you intentionally submit, such as:

Name, email address, phone number, and mailing address

Billing and payment details

Account login information (if applicable)

Information submitted through forms, checkout pages, support requests, or surveys

Content you upload or share on the site (you confirm you have the rights to submit it)

1.2 Information Collected Automatically

When you visit our website, we may automatically collect:

IP address

Device type and operating system

Browser type

Website usage data (pages visited, time on site, referring URLs)

Cookies or similar tracking technologies

This information helps us improve user experience, troubleshoot issues, and enhance site functionality.

2. Use of Your Information

We use your information to:

Process purchases and deliver products or services

Communicate with you regarding orders, updates, support, or promotions

Improve our website, offerings, and customer experience

Protect our intellectual property, including Emotions You Know™ content

Enforce the Terms of Service and comply with applicable laws

Prevent fraud or unauthorized access

Analyze usage trends and optimize marketing

We do not sell your personal information.

3. Legal Basis for Processing (If Applicable)

Where required by law, we process your data under one or more of the following legal bases:

Contractual necessity – to provide the services you purchased

Legitimate interest – to improve our offerings, protect IP, or maintain security

Consent – for marketing communications or optional data submissions

Legal compliance – to meet regulatory requirements

4. Confidentiality & Protection of Proprietary Content

Our website contains confidential and proprietary materials including Emotions You Know™ content, design, structure, curriculum, and gameplay.

While this Privacy Policy governs how we handle your personal data, your access to our proprietary content is governed by the confidentiality and non-compete clauses in our Terms of Service.

We do not share your personal information in connection with our proprietary materials except as needed to operate the website or process your orders.

5. Sharing of Information

We may share your information only with:

5.1 Trusted Third-Party Service Providers

These may include:

Payment processors (e.g., Stripe, PayPal)

Shipping carriers

Email/SMS marketing platforms

Website hosting and analytics providers

Customer support tools

These parties receive only the information necessary to perform their functions.

5.2 Legal Requirements

We may disclose information if required to:

Comply with legal obligations

Respond to lawful requests from government authorities

Protect our rights, users, or the security of our platform

We do not sell or rent personal data to third parties.

6. Cookies and Tracking Technologies

We use cookies and similar technologies to:

Remember user preferences

Improve site performance

Analyze website activity

Support marketing and ad performance

You can adjust your browser settings to block or delete cookies, though some site functions may not operate as intended.

7. Data Storage & Security

We use administrative, technical, and physical security measures to protect your information, including encryption, secure servers, and access controls.

While no system is completely secure, we take reasonable steps to safeguard your data from unauthorized access, alteration, or disclosure.

8. Data Retention

We retain personal information only as long as necessary to:

Provide services

Maintain business records

Comply with law

Resolve disputes

Enforce our Terms

User-submitted content may remain on our system unless removed by you (where available) or upon request.

9. Your Rights

Depending on your jurisdiction, you may have rights including:

Access to the personal data we hold

Correction of inaccurate information

Deletion of your data

Withdrawal of consent for marketing

Restriction or objection to certain processing activities

To exercise your rights, contact us at: [email protected].

10. Communications & Marketing

By using our website or services, you consent to receiving communications regarding:

Purchases

Support or billing

Updates, offers, and promotions

You may opt out of promotional emails at any time by using the “unsubscribe” link or contacting us. Opting out does not affect transactional communications.

11. Third-Party Links

Our website may contain links to external sites. We are not responsible for the privacy practices of those third parties and encourage you to review their individual policies.

12. Children’s Privacy

Our website and services are intended for adults 18 years and older.
We do not knowingly collect data from children. If we become aware that a minor has submitted information, we will delete it promptly.

13. International Users

If you access our website from outside the United States, you acknowledge that your information may be processed in the U.S., which may have different data protection laws than your country.

14. Changes to This Privacy Policy

We may update this Privacy Policy at any time. Changes will be posted on this page with a revised effective date.
Continued use of our website after changes are posted indicates acceptance of the updated policy.

15. Contact Information

For questions, concerns, or privacy-related requests, contact:

Churmell Mitchell LLC
Email: [email protected]